For this assignment we got into groups and had to make a two day event celebration for fans of one of our interests. We could choose from a video game franchise, sports team, television series or a music act or genre. The event needed to be held in a real life location, it needed to local as we needed to be able to research the venue, to find out how many people could attend and how much space we would have ect.
In my group there was Zoe Hunt and Sophie Anstey. It took us a while to work out what we wanted to choose for our event as we all have different interests, watch different shows and listen to different music. So after lots of discussion and thinking we decided to choose Nintendo. We chose this because we have all played some sort of Nintendo console or game and all know about the famous characters, so we all had some level of understanding. Another reason why we thought that Nintendo would be a good idea is because it is such a big brand and extremely popular, we thought it would attract lots of people. This is because not only do you have the modern consoles and games you have the collectors who collect old consoles and games. Then you have all the different popular game genres, such as Mario, Zelda and Pokémon along with many others. So after doing some research on Nintendo and finding this information out we were almost certain that we would have a good turnout of people. So after doing this we had to start thinking about the location, logos and web banners.
When we started to work on the logo, we decided we would all make our own logo then ask the class to choose their favourite so we had a clear idea of what people want. When I made my logo I thought it would be a good idea to include as many of the different Nintendo characters this is because then no matter what Nintendo game or characters people like it will be on the logo and grab their attention and want to know what it’s about. I thought it would attract a greater audience. I decided to use bright colours and bold writing not only to grab people’s attention but because Nintendo are known for using bright bold colours. Once I made my logo I emailed it to Sophie as did Zoe and we asked a few members of our class which one they think looks the best and would work the best as a logo for our event. From our findings we found out that the majority of people preferred Sophie’s logo, this was because it looked the most professional and was simple but had all the information it needed. After having feedback from people on my logo I now know that a logo needs to be simple and clear and I made my have too much going on. Instead of using loads and loads of characters on one logo it would have looked much better with just a few or even just one like Sophie’s. From doing this I have learnt that less is more. I had too much going on. So we took our advice and used Sophie’s logo.
Once we had the logo sorted we moved onto sorting out the location. We chose London Excel. We thought this would be a good idea to hold the event hear because its large enough to hold a lot of people and it’s in London which means it’s in the city so lots of people will be able to get there and access the event. Another good reason for choosing this place was that it’s made up of lots of different halls which means there can be different stands, stools and conventions in different rooms. For example one of the halls will be used for stalls and demos and advertisement of new games and consoles coming up and another hall will be used for ‘through the ages of Nintendo’ which would attract people who are interested in collecting and the history of Nintendo.
Whilst we were working on our logos and other bits and bobs, Sophie was working on the production file. Which includes all of the work and costs of everything we have researched and everything we are doing.
Then the final thing we had to do was make our web banners. We did these on flash. This was properly what I struggled with the most as I am not that confident on flash and find it really hard to work with. But after some help from my Zoe and Julian I soon picked up what I needed to do. We thought we would go about the banners the same way we did with the logos, so we all made our own banners then asked people what they thought looked the best. When I made my banner I made sure that I kept it simple as I didn’t want to over complicate things and make to hard for myself. I started by making a mock up of the banner of Photoshop then copied it into flash to add the animation. I kept the background white and made the writing red, I did this because the bright bold red really stands out on the white background grabbing people’s attention, especially when its scrolling across the whole banner. I also had two pictures of Mario either side of the banner. They fade in and out and attract Nintendo fans because he is one of the most popular gaming characters around. Once we asked everyone which one they proffered we came to the same conclusion, Sophie’s one again, we thought also it would be a good idea to use Sophie’s banner as it is very similar to the logo we were going to use, so people would link them together.
I think now we have done all this work we have come up with a really good event plan and I am happy we chose Nintendo as there was so much choice of what the event do have with such a wide brand choice.
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